Posts by postscript

Become a Postscript Certified Partner

become a certified partner

Reading Time: 2 minutes It’s no secret—SMS is a brand new marketing channel for the majority of merchants and agencies.  With this brand new channel comes a huge opportunity to be among the first to build, scale, and ultimately, grow relationships and revenue via SMS.  It’s an exciting time. But it’s also been a daunting one for many who…

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Postscript Is Now A Shopify Plus Certified Technology Partner

Reading Time: 3 minutes Today is a proud day for everyone at Postscript. We started along this journey just over two years ago. Postscript went live as a listed application in the Shopify App Store in September 2018. At the time Postscript was still nights and weekends only – it was a side project. We didn’t know much about the market,…

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How Brands Are Leveraging Email & SMS To Scale

Reading Time: 6 minutes Direct to consumer brands have been adopting SMS at an accelerated rate. We sat down with growth marketing agency Markacy based out of New York City to see how their clients were using text message marketing to drive revenue and improve customer experience. Learn their perspective on the channel and how their clients are succeeding…

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SMS Marketing During COVID-19: Data and Observations from 700+ Brands

Reading Time: 9 minutes We’re living in trepidatious times. The rules of engagement between customers and brands are being redefined by the global coronavirus pandemic, and many marketers are searching for guidance about what to do next.  The truth is, we don’t really know.  Long before settling down to brainstorm this piece, the Postscript team made a clear distinction…

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🎉 New (Lower) Pricing 🎉

Reading Time: 2 minutes I hear it all the time: “I love Postscript. I love SMS. I just wish it was cheaper.” Though it’s only March, It’s been a busy year at Postscript. Our team has gone from just the three founders one year ago to eighteen full-time employees today (and we’re hiring!). We’ve grown to power SMS for…

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Announcing Dynamic Product Images

Reading Time: 2 minutes We’re excited to announce our latest feature, Dynamic Product Images. Personalizing abandon carts can help increase both CTR and conversion rate.  With dynamic product images, Shopify merchants can send abandoned cart text messages with images of the abandoned product directly to a customer’s phone with the Postscript app. Here’s a quick rundown of how dynamic…

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How to Amplify Your Klaviyo Email Marketing with SMS

Reading Time: 4 minutes Email marketing should be a staple of any ecommerce business’s growth and retention strategies, and one of the leading providers for Shopify stores is Klaviyo. More than 19,000 stores use Klaviyo to create and manage email automation for everything from order information to abandoned cart messages and promotional campaigns. Tools like Klaviyo provide an excellent…

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The Ultimate SMS Guide to Black Friday & Q4

Reading Time: 2 minutes It’s officially September…and Q4 is coming. In 2018, Shopify merchants generated $1.5B in sales from Black Friday to Cyber Monday, which comes out to $870,000 in revenue per minute. According to Shopify, email remains one of the most used channels during the holiday season, with average conversion rates around 4.38%. However, with CTRs steadily decreasing…

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Postscript Announces Integration with CartHook

Reading Time: 2 minutes We’re thrilled to announce our newest partnership with CartHook, the seamless checkout and ecommerce funnel designer, and one of Shopify’s most popular add-ons. This full integration will allow you to easily optimize your customer’s shopping experience with 1-page checkout and upsell funnels while integrating SMS campaigns and automations.  Using CartHook’s checkout platform, merchants have processed over…

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