Posts by postscript

Announcing Dynamic Product Images

Reading Time: 2 minutes We’re excited to announce our latest feature, Dynamic Product Images. Personalizing abandon carts can help increase both CTR and conversion rate.  With dynamic product images, Shopify merchants can send abandoned cart text messages with images of the abandoned product directly to a customer’s phone with the Postscript app. Here’s a quick rundown of how dynamic…

Read More

How to Amplify Your Klaviyo Email Marketing with SMS

Reading Time: 4 minutes Email marketing should be a staple of any ecommerce business’s growth and retention strategies, and one of the leading providers for Shopify stores is Klaviyo. More than 19,000 stores use Klaviyo to create and manage email automation for everything from order information to abandoned cart messages and promotional campaigns. Tools like Klaviyo provide an excellent…

Read More

The Ultimate SMS Guide to Black Friday & Q4

Reading Time: 2 minutes It’s officially September…and Q4 is coming. In 2018, Shopify merchants generated $1.5B in sales from Black Friday to Cyber Monday, which comes out to $870,000 in revenue per minute. According to Shopify, email remains one of the most used channels during the holiday season, with average conversion rates around 4.38%. However, with CTRs steadily decreasing…

Read More

Postscript Announces Integration with CartHook

Reading Time: 2 minutes We’re thrilled to announce our newest partnership with CartHook, the seamless checkout and ecommerce funnel designer, and one of Shopify’s most popular add-ons. This full integration will allow you to easily optimize your customer’s shopping experience with 1-page checkout and upsell funnels while integrating SMS campaigns and automations.  Using CartHook’s checkout platform, merchants have processed over…

Read More

How to Get Your First 1,000 SMS Subscribers

Reading Time: 4 minutes Are you using SMS for your ecommerce business? Great! Now how do you get to your first 1,000 subscribers? You probably have a huge email list already and might be wondering why you should build out an SMS list. After all, you already spent so much time and effort building out your email list, so…

Read More

BFCM (Black Friday Cyber Monday) + SMS = More Sales

Reading Time: 3 minutes With the higher open and click through rates available with SMS campaigns, more of your customers will see your offers and click on them when compared to email or Messenger. And with the rise of mobile commerce, 2019 is the year to use SMS as your main BFCM marketing channel.

Read More

The SMS Marketing Guide for Fashion Brands

Reading Time: 4 minutes Most high-end fashion brands on the Shopify platform build immensely effective and strategic digital plans with Facebook ads, Instagram (paid and organic), display and paid search, and email marketing to successfully reach their customers. Adopting SMS is simply a natural evolution as customers migrate to more mobile communications. We’ll discuss building a strategic SMS marketing plan include list building, customer segmentation, creative messaging, and campaigns.

Read More

Battle of the Channels: SMS vs. Email vs. Facebook Messenger Marketing

Reading Time: 5 minutes Mobile messaging is now a first priority for many ecommerce merchants on Shopify (and other ecommerce platforms). With the rise of conversational marketing, more customers are willing to text their favorite brands through SMS or Facebook Messenger. While email marketing is still an awesome and needed channel, you need to integrate mobile messaging into your marketing, sales and customer support to truly scale your Shopify business to the next level. But which channel is actually the best?

Read More

8 Rules for SMS Creative that Will Drive 10.1x ROI

person holding smartphone browsing ecommerce store

Reading Time: 6 minutes Have you ever shopped in an online store and the merchant asked for your mobile number? Underneath that field, you probably spotted a checkbox with microcopy that reads something along the lines of “permission to send offers, promotions, etc.” E-commerce stores do this for a reason. They want to send marketing text messages to guide…

Read More