How to Increase Shopify Conversions Using a Holistic Strategy

By postscript / February 11, 2019 / 0 Comments

It is almost impossible to overstate the importance of developing and maintaining a strong conversion rate (CR) for your ecommerce business, whether or not it’s on Shopify. Briefly, this measures the rate at which potential shoppers in your Shopify store complete a desired action. CR has a direct and meaningful  impact on the growth of…

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No Cart Left Behind! Tips for Reducing Shopify Abandoned Carts

By postscript / February 8, 2019 / 0 Comments

A sale is not made until the transaction is complete and the product paid for. And in ecommerce, there’s an unfortunate tendency for shoppers to halt the process entirely before checking out—abandoning their carts at the last minute. It happens for a variety of reasons which we’ll explore below. Here’s why online shoppers might abandon…

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