Postscript Is Now A Shopify Plus Certified Technology Partner

Reading Time: 3 minutes Today is a proud day for everyone at Postscript. We started along this journey just over two years ago. Postscript went live as a listed application in the Shopify App Store in September 2018. At the time Postscript was still nights and weekends only – it was a side project. We didn’t know much about the market,…

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8 Rules for SMS Creative that Will Drive 10.1x ROI

person holding smartphone browsing ecommerce store

Reading Time: 6 minutes Have you ever shopped in an online store and the merchant asked for your mobile number? Underneath that field, you probably spotted a checkbox with microcopy that reads something along the lines of “permission to send offers, promotions, etc.” E-commerce stores do this for a reason. They want to send marketing text messages to guide…

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How to Advertise Your Shopify Store from Inception to Success!

man clicking on ecommerce site on tablet

Reading Time: 5 minutes It’s one thing to have a great idea for a new store, line or—why not?—global super-brand. It’s quite another to make the jump to turning that dream into a reality. From Facebook advertising to SMS campaigns and beyond, here are a few practical ways to find and then target customers—and start building your empire. Takin’…

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SMS Marketing Services Have Changed the Shopify Ads Game!

tiny shopping cart on computer keyboard next to mobile phone

Reading Time: 5 minutes Shopify is an extremely dynamic ecommerce platform. As such, the way that online stores can utilize it is always changing and improving. What started as a simple solution devised by the owners of an online snowboard store to sell their wares now offers an array of add-on marketing tools that operate in many different channels…

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How to Increase Shopify Conversions Using a Holistic Strategy

Reading Time: 5 minutes It is almost impossible to overstate the importance of developing and maintaining a strong conversion rate (CR) for your ecommerce business, whether or not it’s on Shopify. Briefly, this measures the rate at which potential shoppers in your Shopify store complete a desired action. CR has a direct and meaningful  impact on the growth of…

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No Cart Left Behind! Tips for Reducing Shopify Abandoned Carts

Reading Time: 5 minutes A sale is not made until the transaction is complete and the product paid for. And in ecommerce, there’s an unfortunate tendency for shoppers to halt the process entirely before checking out—abandoning their carts at the last minute. It happens for a variety of reasons which we’ll explore below. Here’s why online shoppers might abandon…

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Shopify SMS Marketing: Innovating Engagement One Text at a Time

Reading Time: 6 minutes In 2018, 69 percent of Americans reported having purchased at least one item online in their shopping history. Forty-three percent of Americans classify themselves as “regular” online shoppers. In December 2018, the online retail segment was projected to outperform November by almost $7 billion, for a possible total online spend of $65.5 billion for the…

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