Over half of all email received in March 2019 was spam, according to Statista. In addition, 3/4 of marketers participating in a recent survey indicated that they would be regularly investing in Facebook ads. More ads and more emails simply equals saturation.
With increasing email and social media saturation, Shopify e-commerce stores are turning to SMS to engage customers and increase conversion. Postscript customers routinely see CTR upwards of 35% and abandon cart text message sequences generating 10.1x ROI.
Take the first step towards SMS marketing by testing your knowledge!