How to Increase Shopify Conversions Using a Holistic Strategy

By postscript / February 11, 2019 / 0 Comments

It is almost impossible to overstate the importance of developing and maintaining a strong conversion rate (CR) for your ecommerce business, whether or not it’s on Shopify. Briefly, this measures the rate at which potential shoppers in your Shopify store complete a desired action. CR has a direct and meaningful  impact on the growth of…

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No Cart Left Behind! Tips for Reducing Shopify Abandoned Carts

By postscript / February 8, 2019 / 0 Comments

A sale is not made until the transaction is complete and the product paid for. And in ecommerce, there’s an unfortunate tendency for shoppers to halt the process entirely before checking out—abandoning their carts at the last minute. It happens for a variety of reasons which we’ll explore below. Here’s why online shoppers might abandon…

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Shopify SMS Marketing: Innovating Engagement One Text at a Time

By postscript / January 28, 2019 / 2 Comments

In 2018, 69 percent of Americans reported having purchased at least one item online in their shopping history. Forty-three percent of Americans classify themselves as “regular” online shoppers. In December 2018, the online retail segment was projected to outperform November by almost $7 billion, for a possible total online spend of $65.5 billion for the…

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SMS Marketing: An Easy Guide to Shopify Text Message Marketing

By postscript / August 16, 2018 / 1 Comment

It’s quite surprising that most Shopify businesses don’t use SMS marketing for maximum customer engagement and sales conversion. About 90% of potential customers tend to read text messages in less than three minutes, which adds to the list of possible ways you can gain more customers. An SMS marketing campaign aims to drive more sales…

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Using MMS to Bolster Customer Engagement

By postscript / July 13, 2018 / 0 Comments

Mobile marketing has become one of the most useful strategies for the promotion of business, products, and services. Customers can receive information through a simple text message using short and simple language. The idea of making use of SMS marketing has been around for quite some time and offers lots of perks for marketers. Most…

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Should Shopify Stores Embrace SMS Marketing

By postscript / July 1, 2018 / 0 Comments

A popular e-commerce platform, such as Shopify, requires short and persuasive marketing techniques to draw in more loyal customers. SMS marketing (short message service marketing) is a way to target the potential, real and paying clients with content designed according to the market behavior while obtaining their permission. Most customers who use Shopify stores are…

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SMS Marketing: What Every Shopify Store Should Know

By postscript / June 27, 2018 / 1 Comment

What is SMS Marketing? Short Service Message (SMS) Marketing is a permission-based technique that Shopify stores can use to spread their promotional messages. This usually requires the customers to opt-in via a 5 digit code, and a choice to unsubscribe or opt-out at any time. The goal of SMS marketing is to engage and retain…

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