How to Advertise Your Shopify Store from Inception to Success!

By postscript / March 16, 2019 / 0 Comments
man clicking on ecommerce site on tablet

It’s one thing to have a great idea for a new store, line or—why not?—global super-brand. It’s quite another to make the jump to turning that dream into a reality. From Facebook advertising to SMS campaigns and beyond, here are a few practical ways to find and then target customers—and start building your empire. Takin’…

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Postscript Experts Give E-commerce Marketing Tips for all Your Shopify Needs

By postscript / February 28, 2019 / 0 Comments
postscript expert recording a video of shopify sms marketing tips

Shopify has come a long way. Founded in 2004 as a simple online store selling snowboards, the company originally had no plan to become a platform for anything apart from effective snowboard sales. In fact, in its earliest iteration, there weren’t even plans in place for to create ecommerce software. Now, it’s one of the…

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SMS Marketing Services Have Changed the Shopify Ads Game!

By postscript / February 18, 2019 / 1 Comment
tiny shopping cart on computer keyboard next to mobile phone

Shopify is an extremely dynamic ecommerce platform. As such, the way that online stores can utilize it is always changing and improving. What started as a simple solution devised by the owners of an online snowboard store to sell their wares now offers an array of add-on marketing tools that operate in many different channels…

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How to Increase Shopify Conversions Using a Holistic Strategy

By postscript / February 11, 2019 / 0 Comments

It is almost impossible to overstate the importance of developing and maintaining a strong conversion rate (CR) for your ecommerce business, whether or not it’s on Shopify. Briefly, this measures the rate at which potential shoppers in your Shopify store complete a desired action. CR has a direct and meaningful  impact on the growth of…

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No Cart Left Behind! Tips for Reducing Shopify Abandoned Carts

By postscript / February 8, 2019 / 0 Comments

A sale is not made until the transaction is complete and the product paid for. And in ecommerce, there’s an unfortunate tendency for shoppers to halt the process entirely before checking out—abandoning their carts at the last minute. It happens for a variety of reasons which we’ll explore below. Here’s why online shoppers might abandon…

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