No Cart Left Behind! Tips for Reducing Shopify Abandoned Carts

By postscript / February 8, 2019 / 0 Comments

A sale is not made until the transaction is complete and the product paid for. And in ecommerce, there’s an unfortunate tendency for shoppers to halt the process entirely before checking out—abandoning their carts at the last minute. It happens for a variety of reasons which we’ll explore below. Here’s why online shoppers might abandon…

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Shopify SMS Marketing: Innovating Engagement One Text at a Time

By postscript / January 28, 2019 / 1 Comment

In 2018, 69 percent of Americans reported having purchased at least one item online in their shopping history. Forty-three percent of Americans classify themselves as “regular” online shoppers. In December 2018, the online retail segment was projected to outperform November by almost $7 billion, for a possible total online spend of $65.5 billion for the…

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