Launching a top 3 marketing channel during the first 30 days of SMS

Buttercloth's tagline is "The World's most comfortable shirt." The brand is known for their comfort and perfect fit. Following their explosive growth and Shark Tank debut, they were looking for a solution to convert more website visitors.


Buttercloth attributes significant online revenue to Postscript's text message marketing solution managed by MuteSix


MuteSix launched a Welcome Series, Abandoned Cart, and multiple loyalty automations for Buttercloth. After seeing immediate results with over 750 new subscribers added week over week, SMS quickly became one of their highest ROI sales channels.


in revenue within 30 days


subscribers in 30 days

Abandoned cart performance

click-through rates


cart recovery rate on texts clicked

Over $22

earned per message sent


in automation revenue

Within the first day of launching Postscript with Buttercloth, we saw 59 new subscribers, $1.3k in sales with a 24.1% conversion rate! 30 days later....we are now at 72k in sales and 2,659 subscribers. If you are looking for an SMS platform with instant ROI, Postscript will make that happen.

— Buttercloth