How Bailey's Blossoms earned $100,000+ monthly with text marketing

Bailey’s Blossoms offers high-quality, trendy clothing, shoes, and accessories for infants and toddlers at affordable prices.

Baileys

After seeing email open rates decline and constant changes to Facebook’s Messenger platform, Bailey’s Blossoms was looking for a new, sustainable revenue channel to reach fans.

Solution

Bailey’s Blossoms partnered with Postscript to quickly build a large list of compliant phone numbers for texting new product updates and abandoned cart reminders—a list that’s continually being updated. They also utilized Postscript’s one-click popup functionality for mobile visitors, enabling pre-filled text and opt-ins with a single click. This popup has been key to the overall success of Bailey’s SMS channel, driving subscribers at a high opt-in rate.

Results
45,000+

compliant subscribers in 7 months

+27x each month

consistently achieved an ROI

$100,000–$150,000+

monthly sustained revenue after just 3 months

SMS marketing is an integral part of our strategy now. Thanks to Postscript, it’s been an incredibly easy channel to utilize—not to mention, highly profitable! They have an intuitive platform to work through, and we have a dedicated rep to lean on for help.

— Erin Hooley, Owner & CEO