How Beast & Buckle gets 21% review submission rates over SMS

Beast & Buckle is a DTC brand offering reversible dog harnesses, collars, and leashes. They recently partnered with Okendo and leveraged Postscript to collect high-quality product reviews and drive sales.

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Beast & Buckle: Hi Elizabeth!

We’re SO excited to announce our new line of harnesses for big dogs! Now, your big and small furry friends can match 😀

These harnesses are cute enough to turn heads but strong enough to keep your big dogs (up to 130 lbs.) safe and secure.

Shop now: https://tiny.ps/17gHc3

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Beast & Buckle: THANK YOU!!

Clark and Stew here from Beast and Buckle.

We wanted to send this message over to say thank you for placing your first order with us.

Can't wait to see how much you (and your best friend) love it!

We'll let you know soon once your order ships, as well.

Feel free to head back and browse some more 🙂

https://tiny.ps/3vfer

Thanks again!

Building customer connections with Postscript

Stewart Anderson, founder of Beast & Buckle, wanted to create a personalized, memorable experience for his customers. This meant jumping into SMS was an easy choice, and they did so back in 2019.

“We’re a very personal and individualized brand, so a lot of one-on-one communication,” he said. “It’s one of the reasons we like Postscript so much.”

Today, SMS is Beast & Buckle’s number one marketing channel. With a 21% click-through rate, Beast & Buckle successfully meets customers right where they are. “SMS is just a good fit for our brand and how we build community,” Stewart said.

He went on to say that with SMS, his customers feel more connected with the brand, as it helps customers feel a more direct connection to the company.

"If you’re not doing SMS, you need to start doing SMS with Postscript. It’s been one of the most important decisions in my business."

— Stewart Anderson, Founder, Beast & Buckle

Solution

As a small family business, Beast & Buckle relies heavily on reviews and word of mouth to grow. Having built a strong community of customers on SMS, they knew they would be successful at generating more reviews by asking over text.

They also feature photos and videos of their clients’ dogs enjoying the harnesses on their social media accounts. So using a review tool that supports UGC (user-generated content) was a must-have. That’s when they integrated Postscript with Okendo.

With the Postscript and Okendo integration, Beast & Buckle was able to send SMS messages with a link to a review page where customers could submit feedback on attributes like the quality and design of their products, as well as their own photos and videos. The typical submission rate for a review via SMS is 10%, but Beast & Buckle gets an astonishing 21% submission rate.

Results

21.8%

Review submission rate on SMS campaigns

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Stewart attributes their success to having a long-term SMS strategy.

We had built a highly engaged SMS community on Postscript, so it was just a matter of finding the right tool that would make it easy for our customers to send reviews over text. Okendo and Postscript work perfectly together. So between our community and using the right tools, that’s how we were able to have such high conversions.

— Stewart Anderson, Founder, Beast & Buckle

With an average star rating of 4.91, the Postscript and Okendo integration has allowed Beast & Buckle to turn their SMS community into their biggest brand advocates and provide new buyers with the information they need to make the right purchase for their pups.

Another strategy that’s helped fuel their success with SMS: creating upsell opportunities. Through Okendo’s rewards feature, Beast & Buckle is able to offer customers who submit reviews a discount code for their next order, leading to a 4% purchase rate.

"Run, don’t walk, to Postscript. It should be the very next thing you do."

— Stewart Anderson, founder of Beast & Buckle

Okendo is THE customer review platform for fast growing Shopify brands. An Official Google Reviews partner and trusted by 3,500+ high-growth consumer brands such Netflix, SKIMS and Bite, Okendo has all the tools brands need to capture and showcase high-impact social proof through the online buying journey. Book a demo to learn more about our unique review capture process, blazing fast display widgets and extensive Klaviyo integration.