Fashion brand uses text marketing to open new multi-touch revenue

The Giving Keys is a pay-it-forward company. Through their social impact employment model, every product purchased supports job creation for people transitioning out of homelessness.

Giving-Keys-Hero

The Giving Keys had previously experimented with SMS abandoned carts but had never done more comprehensive text message marketing. With mobile engagement rates declining, they decided to try SMS during the Q4 2018 holiday season.

Solution

Utilize Postscript to send targeted campaigns at a steady cadence throughout the holidays. These campaigns featured new products, BOGO offers, and discounts. In addition, The Giving Keys leveraged Postscript to update customers with shipping + delivery notifications, a brand awareness drip, and relevant local events. All the marketing and non-marketing messages performed extremely well, opening up a new revenue stream overnight.

Results
$.67

in revenue/message

7%

click-through rate

13x

ROI

Instant ROI. High returns on low spend. Their team helped us craft a  messaging strategy around our key holiday touchpoints and executed flawlessly. Their team is dedicated to performance and engaged in every part of the process.

— Blake Lopez, Director of Marketing