Generating Half a Million in Sales During the First 30 Days of SMS

Grunt Style makes the most patriotic apparel on the planet—delivered straight to your door. Boasting 50k+ subscribers in 45 days via mobile, desktop, and email opt-ins.

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Grunt Style wanted to build a strong mobile revenue channel without compromising on user experience or email revenue.

Solution

Partnering with their marketing agency MuteSix, Grunt Style’s launch of text marketing was a resounding success. By focusing on mobile subscriber collection and other incremental opt-in channels, Postscript quickly grew Grunt Style’s SMS subscriber list. They built out welcome series and abandoned cart automation flows aimed at increasing mobile conversion. They also started sending targeted marketing campaigns for promotions and new product drops.

Results
$100,000+

in revenue within two weeks

$650,000+

in revenue within 45 days

Abandoned cart performance
25%

click-through rates

45%

cart recovery rate on texts clicked

Over $4

per text message sent

50k

subscribers in 45 days

Expanding our partnership with MuteSix to include SMS was an obvious choice. Working with them and the Postscript team allowed us to quickly get up and running with opt-ins, list growth, campaigns, and automation flows. Postscript’s security and compliance setup was easy to onboard and the numbers speak for themselves—driving substantial incremental revenue in the first month.

— Grunt Style