Luxor Linens sees high ROI from SMS marketing

Luxor Linens is a leading home textiles provider of luxury bedding sets and bath pieces.

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When Luxor Linens came to Postscript, they were frustrated by low mobile conversion rates and customer retention. They were struggling to reach their customers. One month later, Luxor has dramatically increased both retention and mobile revenue. They're running out of ways to praise Postscript!

Solution

Utilizing Postscript to send both SMS automations — welcome series, abandoned carts, shipping notifications, et cetera — and targeted campaigns (new product launches and promotions) has substantially increased mobile sales and conversion rates.

Results
$13.5k

in revenue in the first month from just 2k subscribers

>$7

generated in revenue/message from abandoned carts

45x

ROI

This is a great marketing tool and on a customer basis, it can definitely be a better converter than e-mail. Superfast customer service and more than once the quality control has saved us. Great app that we definitely recommend.

— Michael Nusinkis, Founder