Introduction to SMS & MMS Marketing Compliance

We put together this guide to make it easy for Shopify stores to ensure their text message marketing campaigns comply with U.S. law and U.S. regulations, including the Telephone Consumer Protection Act (“TCPA”).

In order to use the Postscript Platform to send consumers text messages regarding your Shopify store, you need to keep the following questions in mind:

  1. Have I researched and reviewed all applicable laws, regulations, and guidelines related to text message marketing, including the Telephone Consumer Protection Act and the applicable CTIA guidelines?
  2. Have I implemented a Terms of Service Agreement and a Privacy Policy related to my Shopify store’s use of the Postscript Platform to conduct SMS/MMS marketing campaigns?
  3. Have I obtained TCPA-compliant written consent from each of my consumers, through which they have acknowledged and agreed to receive automated marketing messages from my Shopify store?

The following sections of this guide explain these various issues in more detail.