Introduction to SMS & MMS Marketing Compliance

We put together this guide to make it easy for Shopify stores to ensure their text message marketing is in compliance with US regulations.

If you are not already collecting phone numbers in a TCPA-compliant manner, you will need to make two important changes to your store:

  1. Update your Terms of Service and Privacy Policy pages to cover your marketing communications through SMS and MMS

  2. Update your Checkout page so that you are receiving explicit consent from your customers to send them SMS and MMS messages

The following sections of this guide explain how to you can make these changes. But first, let’s review the regulations.