Including Opt-Out Language in Messages
Under the TCPA, you must ensure that you remove customers from your text messaging marketing campaign if they make a “reasonable” request asking to be removed. This is commonly referred to as the “opt-out” process.
Postscript provides functionality so that your SMS subscribers are able to opt out of SMS marketing messages at any time by replying “STOP” to any message you have sent. In order to communicate this information to the customer, your first message to each customer must include opt-out language (“Reply STOP to unsubscribe”).
Our Visual Message Builder makes it easy to add this language when you are creating a message. If you do not include this opt-out language in a message received by a first-time recipient, we automatically append the opt-out language to that customer’s message.
We prefer that you include the opt-out language (instead of us) for first-time messages so that the message layout is exactly how you designed it. You do not need to include this language in every message, but we recommend that you include it in the following situations:
- The first campaign that you send to your customer base (or the first campaign sent to each different segment of your customer base if you do not do an “All Customers” campaign)
- The first message of each Automation you enable
We will automatically process and confirm all opt-out requests that you receive through your Postscript phone number(s). Please note that customers who have opted out have the ability to opt back in by replying “START” at any time. This information is provided in the opt-out confirmation that we send when a customer opts out of SMS marketing messages.
For more information on how to add opt-out language to your messages, please see our Messaging Best Practices.