Connect Postscript and Klavyio. Build an integrated email and sms marketing strategy by sharing lists from Klaviyo to Postscript.
Collect SMS opt-ins from Klaviyo forms, add people to a list in Klaviyo, and send the information to Postscript for SMS campaigns, segmentation, and automation.
How does the Postscript and Klaviyo email marketing integration work?
- Brands collect SMS opt-ins from Klaviyo forms
- Segment customers in Klaviyo and add them to email lists
- Send email lists from Klaviyo to Postscript
- Add customers from Klaviyo email lists into Postscript SMS campaigns and automations
Applications and Use Cases:
- Customers prefer SMS over email. Segment out customers that have a higher conversion rate via SMS, send them to Postscript, and exclude them from email campaigns in Klaviyo.
- Reinforce messages by communicating via both email and SMS. A brand wishes to send messages via multiple channels to reinforce a message. Build the list of all customers who have received a specific email at 2pm. Then stagger the SMS campaign to send at 4pm, excluding anyone that has ordered before the automation sends the messages.